대한언어학회 전자저널

Jung, Hee-Jung. (2025). Exploring switching intentions toward digital English learning: A push-pull-mooring (PPM) framework. The Linguistic Association of Korea Journal, 33(3), 21-42. With the rapid advancement of information technology and the impact of the COVID-19 pandemic, digital English learning has emerged as a vital alternative to traditional classroom-based instruction. This study explores the factors influencing learners transition from conventional to digital English learning environments using the Push-Pull-Mooring (PPM) model. Drawing on recent research, the study identifies key push (limited personalization, inflexibility, and limited cultural exposure), pull (accessibility, interactivity, and enhanced feedback), and mooring cost-effectiveness) factors that affect learning migration intentions. Based on data collected from a total of 398 English learners, the results of the SEM analysis supported all the hypotheses proposed in the study. The findings aim to provide insights into effective digital English learning design and support sustainable adoption in future educational landscapes.

# 푸시-풀-무어링 이론(push-pull-mooring theory) # 디지털 영어학습- (digital English learning) # 비용 효과성(cost-effectiveness) # 이동의도 (intention to switch)

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